The Haus of Gaga is the name used by Lady Gaga to describe her behind-the-scenes creative team. Inspired by Andy Warhol's Factory, the Haus is a collective who works on various projects for Lady Gaga. The Haus of Gaga was created in order to help Lady Gaga realize her ideas. Since 2008, the creative team mixed art, fashion and music for every aspect of her live show.
Haus of Gaga was inspired by the Bauhaus movement, which was a school of art, architecture and design characterized by geometric design, respect for practical material, and its severely economic sensibilities. The Bauhaus movement was founded by Walter Gropius in 1919 in Germany and ended in the 1930’s. Gropius coined the term Bauhaus as an inversion of the word meaning ‘house construction’ or ‘Hausbau’.
Lady Gaga explains fashion's strong influence by saying,
"When I'm writing music, I'm thinking about the clothes I want to wear on stage. It's all about everything altogether - performance art, pop performance art, fashion. For me, it's everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us."
The Haus of Gaga has been said to "bring the performance art into the mainstream channels".